Seung-Won, Yoon, and Lim Doo Hun. "Strategic Blending:
A Conceptual Framework to
Improve Learning and Performance." International Journal On E-Learning 6.3 (2007):
475-489. Computers & Applied Sciences Complete. Web. 30 May 2012.
Improve Learning and Performance." International Journal On E-Learning 6.3 (2007):
475-489. Computers & Applied Sciences Complete. Web. 30 May 2012.
The authors review models and definitions of blended
learning and propose a conceptual framework for “strategic blending” called
“Strategic Blended-Learning and Performance Solutions” (SBLPS). They view strategic blending as a
deliberate mix of delivery formats, including F2F and various technologies, to
improve performance and learning outcomes, and this framework includes five
phases.
The authors begin by reviewing the benefits, definitions,
and models of blended learning according to prior research, and they introduce
the five key ingredients of blended-learning design proposed by Carmen (2002):
synchronous live events, self-paced learning, collaboration, assessment, and
“performance-support” materials (476-477). The authors argue, along with Clark
(1990), that “tools and technologies are the carrier of messages” and
“distinctive categories of delivery media are important for guiding blending
practices” (479). They further
argue that “blended models focusing on learning goals alone, without
considering the impact on organizational performance, will not be sustainable,
given the substantial amounts of cost and support required” (480). In proposing their strategic blending
framework, they assert that the crucial question is “how” and “for what”
blending should occur (480). The
five phases of their framework include analyzing business and HR strategies;
analyzing the core components of tasks, learners, and work environments;
analyzing the climate and structures of the organization; identifying the
readiness of the technology infrastructure; and lastly designing and
implementing the strategically-blended course content (482). They then briefly review the learning
theories of behaviorism, cognitivism, constructivism, and situated learning and
argue that these theories help determine the right mix of delivery media and
indicate where to implement F2F interaction and various technologies to improve
learning outcomes (483). They go
on to give some specific examples of instructional activities and technologies that
could be employed in either F2F or online formats to achieve certain desired
learning outcomes (485-486). Toward the end of their article, they discuss ways
to evaluate and improve the effectiveness of the hybrid delivery media through
measuring both cost and instructional effectiveness of F2F and online
components (486).
I found this article to be of very limited usefulness. While they did include a few
interesting points and examples, I felt like their framework was weak, vague,
and nebulously defined. I also
felt that the abstract for this article was misleading, and I was surprised to
discover that like the previous article I reviewed, this one also focused
mostly on a business-oriented perspective. Multiple times they use the phrase “performance solutions”
instead of a more educational term like “learning outcomes,” and the first step
in their strategic framework is to analyze “business goals and HR strategies.”
Near the end, when discussing evaluation, they suggest asking about “the
improvements in business performance, workflow efficiency, and job performance”
(487). I can’t say that I would
recommend this article at all to someone in the field of composition. I think there are many much more
informative ones out there that include better, more up-to-date literature
reviews and more specific strategies for developing effective hybrid
instruction in college environments.
I think I will stick to composition journals for my last two reviews.
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